Dynamic Profiling
Decisions are driven by the subconscious mind and by emotion. Behaviour, in the form of page views, mouse movements & image hovers reveal a user's subconscious state.
This state is deeply personal & evolves throughout the customer journey. Suzu’s Artificial Intelligence technology constantly adjusts its behavioural profile of each user in real-time.
The behavioural profile is combined with predictive profiles based on a user's intents, concerns, preferences and value.
Suzu then leverages the power of these personalised profiles with targeted messages to increase sales. Interacting with customers while they are still on your site and in-the-moment.